Tipton merchants knew back in the 1880's that "advertising pays." In 1889 when the editor was trying to drum up some advertising sales for his paper, he printed the following story:

Feb.28, 1889:...The Reason Why:

Mary had a little lamb, its fleece was white as snow; it strayed away one summer day, where the lambs should not go. Then Mary sat her down and tears streamed from her pretty eyes; she never found the lamb because she did not advertise. And Mary had a brother, John, who kept a village store. He sat her down and smoked his pipe and watched the open door. And as the people passed along, but did not stop to buy, John still sat and smoked his pipe and blinked his sleepy eye. And so the sheriff closed him out, but still he lingered near; and Mary came to drop with him a sympathizing tear. "How is it, sister, that these other merchants here, sell all the good and pay their bills and thrive from year to year?" Remembering now her own hard luck, the little maid replies; "These other fellows get there John, because they advertise." Ex.